Hiring a ghostwriter is a strategic decision for many executives. It allows you to produce a quality book without having to sit down and write every word yourself. Even so, your time is still an essential part of the process. A ghostwriter can write the book, but they cannot think for you. (Nor wou... Read More >
Writing a book is a major undertaking: You’re demanding much of the reader/bookbuyer, to devote time (and money) to hear your story, your side of things, your view of the world…so you need to provide them with something of real substance. That means you need to go deep. It may require you to op... Read More >
One of the most important things you bring to the writing partnership is your voice. Even if you don’t think of yourself as a writer, you have an unmistakable way of speaking. (We all do.) Perhaps you are direct and concise. Perhaps you’re a natural-born storyteller. Perhaps you tend to explain... Read More >
Like many leaders, your first plan is to write every word yourself. And why not? You communicate well. You know your subject deeply. Isn’t it right to assume that writing a book is a natural extension of those existing skills? Then reality makes an entrance. Long-form writing, it turns out, deman... Read More >
Call me Ishmael. It was the best of times, it was the worst of times. Last night I dreamt I went to Manderley again. On the final day of my sophomore year of high school, I was hit in the face with a baseball bat. Yep, you want your book to start out with a bang* (*above, the first sent... Read More >
You have a book idea. You want to write it. You’ve thought about your purpose and goals for publishing it. But you know you need help getting from “words on a page” to a book that is engaging, useful, focused, and effective. You need creative guidance, writing chops, book publishing expertise... Read More >
If you’re a leader today—whether of a Fortune 500 company or a boutique consulting firm—you’ve probably thought of writing a book. You’re wanting to make a greater impact as a thought leader and share what you’ve learned. You may have developed a killer concept, a brilliant book title, a... Read More >